Two and a half years ago, we were called upon by two communities in Custer County, Idaho to develop an economic development plan that would enable the region to identify a way to move quickly ahead after the major mining employer abruptly ceased operations with no notice. For the most immediate response possible, we turned to tourism as an economic driver while they continued to work to attract other potential industry players.
When we began work, there was no tourism program, no identification, no logo or website or any of the other requirements to attract visitors in place. What we discovered was a unique array of attractions and activities that could be promoted without any physical development.
Craters of the Moon National Monument and Reserve right down the road was already attracting 225,000 visitors each year.
12 of Idaho’s highest peaks including Leatherman Peak on the bucket list of many mountain climbers are conveniently located on the highway to the north which passes right through the communities.
A professional circuit rodeo and a Gold level Dark Skies reserve.
20 natural areas that could supplement local accommodations while also providing outdoor experiences.
Visitors who actually stayed on average 3.2 nights and not 2.8 nights, with the one extra night making a huge difference in the economic development to be delivered.